Industry 5.0, also known as the industrial revolution, is transforming the art and culture sector by incorporating cutting-edge technology, creating new artistic expressions, and encouraging collaborations between different fields of study. The use of augmented reality (AR) in art is one example of how artists can create immersive experiences by combining advanced technologies like digital art and multimedia. This method also encourages collaboration between humans and robots, which eventually leads to the development of personalized production processes and interactive art installations. Artificial intelligence can also be used to personalize marketing experiences for art and culture consumers, allowing for tailored experiences. The advent of Industry 5.0, on the other hand, introduces a number of challenges that encourage the exploration of new technologies, human-centered approaches, and environmentally responsible practices. To prepare for these shifts, conducting research and do conversations is reuired. To address these challenges, the International Conference of Arts, Media, and Culture (ICAMAC) 2024 will be held at Institut Seni Indonesia Padangpanjang.

The International Conference entitled International Conference on Arts, Media and Culture aims to explore the intersection of Industry 5.0 with the fields of arts, media and culture. Through this scientific meeting, it is hoped that the impact and benefits of the development of industry 5.0 will be for arts and culture in society. This interdisciplinary discourse addresses the demands of our globalized era, serving as a platform for socio cultural enrichment, entrepreneurship and creativity development, and the enhancement of the academic environment.nversations. To address these challenges, the International Conference of Arts, Media, and Culture (ICAMAC) 2024 will be held at Institut Seni Indonesia Padangpanjang.